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A blog about probiotic research and nutrition.

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Posts Tagged ‘Sam’s Club’

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First round of the NCAA tournament and Manuka Honey

Posted by adianutrition on March 15, 2012

We got the new variety pack boxes in this morning. They look AWESOME!! We’re going to start offering them this weekend at tastings around town. It’s a package of 8 sticks of powder (2 of each flavor) and it will allow people who want to try us the chance to try all four flavors without buying 4 different boxes.

We plan to retail it for $9.99. Now that we have these in, we can also move ahead and organize another set of sample days at another Sam’s Club, so we’ll start working on that today as well.

We’ve been working with the auditors to get the financials in shape so we can get off the pink sheets. We have our books in order now, and we think we can get our part of everything audited quickly, the challenge is the older stuff. I don’t have a timeline yet, the auditors are still researching the treatment of 5 five-year timeframe between the last audit and where we are now.

The website is still loading slowly. We’ve been in discussion with our hosting company, and it turns out the way our revised site was written has the entire site load at one time. We’ve purchased more bandwidth so it will load quickly. That’s a temporary solution while we finish the revised site.

So lots of great stuff happening around here. Tragically, for me, the company seems to get more done when I’m away. Which I’m fine with, because today is the first day of the NCAA tournament, and for the first time since I was in high school, I didn’t do a bracket. I just ran out of time. I think we might put brackets together for the firm for the last 16 teams, so everyone has a shot to have a couple of teams get into the final four.

Here’s today’s news story:

http://www.freerepublic.com/focus/f-chat/2858761/posts

One of the big themes at the natural foods expo was Manuka Honey from New Zealand. I don’t know how credible ‘wakingtimes.com’ is, but the story is fascinating. I’ve been fighting some kind of virus since I got back, and I took some Manuka Honey samples this morning. I’ll let you know how I feel tomorrow.

Here’s the other press release:

http://www.agoracosmopolitan.com/news/health/2012/03/12/3382.html

Big business killing good bacteria. Sad.

Posted in bacteria, probiotic, probiotic chews, probiotic powder, probiotic research, Sam's Club | Tagged: , , , , , | Leave a Comment »

Probiotics and skiing

Posted by adianutrition on February 23, 2012

This is the bottom of my wife’s ski book. My wife is tiny. She’s 5’2″, and doesn’t weigh very much. Do you realize the kind of force it takes to do that to a ski boot?

I’m a pretty good skier. I don’t say that to boast, I say that because I actually am a pretty good skier. I’m a good skier because of my wife. My wife was an average skier, then she started skiing with a guy who was world-class. Like Olympic skier in the family world-class. And what this guy (ex-boyfriend) would do is take Jenny with him on his ski weekends with his friends. They would ski, and they wouldn’t wait for her, so she had to keep up or stay home.

If you know Jenny, her response was to keep up, and over time, she became an incredible skier. To the point where people stop her on the mountain and tell her how graceful she is.

While this made her a great skier, it did not give her insight into teaching skiing. When we started dating, she mentioned that skiing was important to her. I had worked enough bunny slopes in my life, that I felt pretty good about getting on the mountain with her.

Wow.

Was I wrong. We were at Mammoth, and she took me to the top, to a double black run called ‘Huevos Grande’. Which in my case should have been called Huevos Pequena.

The run was concave. I stood at the top trying to figure out the physics of how there could be snow on it, while my wife skied off and left me to figure out how to get down. Which then became a pattern, of my wife gracefully skiing down something, followed by a large, sweaty, cursing, angry man basically going down sideways. Or walking.

After 20 days a year of this for 10 years, I feel good about my skiing. The kids are out of school this week for winter holiday, so we hit the local mountains for a ski trip. It was awesome, except I didn’t bring my Adia Sport. And I noticed it.

My energy level was fine, but my digestion was off. In other words, we were eating standard ski food (burgers, fries, etc), but I was missing an element of the digestive process which could best be described through a skiing analogy also. I thought I needed more fiber, until I had an Adia Sport. And that was the missing piece.

So, if you are skiing. Take probiotics. It keeps the pieces that need to be moving in motion.

On to business.

We have so much to talk about. Sam’s Club wound up on Sunday. It went well, we’re getting some good feedback, and we’re working to set up another 5 day test with the new boxes.

Whole Foods continues to amaze. We shipped an order to Whole Foods on Friday of last week. Jenny went in and did a sample day on Saturday and moved their entire inventory, and delivered another purchase order in the evening.

April is starting to sample at Whole Foods in San Diego next week, and we are interviewing sales reps down there next week, hopefully.

We’re also seeing unusual order volumes online. One thing I learned skiing. We need a coconut-pineapple product. Either powder or chew.

The news starts again next week.

Posted in probiotic, probiotic chews, probiotic powder, Probiotic tasting, probiotics and health, Sam's Club, Whole Foods | Tagged: , , | Leave a Comment »

My two dads

Posted by adianutrition on February 17, 2012

One of the highlights of my day is reading the message boards. The creativity and the intensity are fantastic. And every once in a while someone will post a picture like this which makes me laugh out loud at its sheer brilliance.

The person who posted is frustrated about the new website. Specifically, he or she feels the website is slow and the design is worse than before. We haven’t discussed the website in any detail before, so I thought I would take this opportunity and give a little background on the issues.

When we set up Adia, we originally hosted it on Godaddy.com. Godaddy is perfect for a startup, because they have a product called ‘Website tonight’, which allows massive customization of a four page template. It allowed us to get a site up and running before Earthfest in Boston, which was the kickoff event for the business.

Godaddy also has a shopping cart and merchant accounts, but the ability to customize the cart really limited our ability to offer things like family packs and bundles. Now that we have four flavors, we wanted to offer something called a ‘Family Pack Plus’, which is all four flavors plus two chews. We couldn’t do that with the Godaddy shopping cart. We also didn’t have analytics on the cart. We couldn’t figure out what the dropoff rate was. How many people were selecting items and leaving the website without buying, which is information we use to refine our product offerings.

We upgraded the front of the website with a professional developer, and we were very happy with the layout, how fast it loaded and everything else. Unfortunately, we were at the highest level of shopping cart, which was perfect for a start up, but not great for what we needed from it.

So last week we upgraded to Magento. Magento is owned by EBay, and is a much better platform for our e-commerce initiative. It has a better shopping cart, better analytics, and it allows us to manage our database on the website, so we can start to send out monthly mailing lists to our customers, offer specials, etc.

Unfortunately, it’s still a work in process as we work through some of the layout issues. In connection with the new layout, we also hired a search engine optimization expert so the website gets picked up better by specific searches, which is why certain formats are funky.

It must be working, since our website traffic is up by about 30%. Or it could be me checking it every 10 minutes. The site should be loading faster, and we’re continuing to make changes to make sure its getting better. We really appreciate all the comments, and if you have specific suggestions, we’d love to hear them.

The other comment, which was wonderful, was about our background. The website and the blog used to talk about how the company was started by two dads. One of the first promotions we did was with the “Daily Pride”, which is a groupon type service designed for the LGBT community (if you don’t know what that means, call Mike Matsie, he’ll explain). They were pretty excited to offer Adia, and we were excited to work with them. We realized after they sent out an offer to their customers what the ‘two dads’ reference meant to that community.

At Adia, we love everyone. But that’s what not what we meant. The other issue we had was that Jenny and April wanted some credit for the work they did, and since we were started by two families, we decided to switch. From now on, it’s two moms.

The other big news is packaging.

What we’ve learned from Sam’s Club is that people are very interested in probiotics, but the price point of $30.00 is too high for an introductory product, regardless of how much someone likes the samples.

So we’ve developed an 8-pack, which will have two sticks of each flavor. We’re calling it the “Variety Pack” and we’ll be launching it next week in Hong Kong Markets. We’ll have two versions. One will be in Chinese, and the other will be in English. We’ll also offer it on the website for people who want to try the product, but don’t want to spend $30.00.

We’ve been working on the design for the last couple of days, and we should have the first mock ups next week.

We’ll be off Monday for President’s day, but we’ll have reps at Whole Foods in Tustin, Huntington Beach and Torrance. If you’re in the area, stop by and say hello. We’ll also be in Sam’s Club through the weekend.

Posted in probiotic, Sam's Club, Whole Foods | Tagged: , , , , | Leave a Comment »

Jeremy Lin and probiotics

Posted by adianutrition on February 16, 2012

Wen, who goes about 5 feet 2 inches tall, spent about an hour yesterday explaining why Jeremy Lin is the best basketball player in the NBA. He’s from Taiwan, which is where Wen is from. Taiwanese people don’t consider themselves Chinese, so Lin is not considered Chinese, he’s considered Taiwanese.

Only by the Taiwanere. Everyone else thinks he’s Chinese, which is making the Taiwanese crazy. All I know is that when I lived in Hong Kong, it would have been very easy for the Hong Kong army, which at that point consisted of three wharf rats from Kowloon and a one armed motorcycle rider named Marco to cross the South China Sea and invade.

I did watch Jeremy Lin’s highlights last night, and he’s pretty impressive. He just looks so young. Wen, of course, read all about the game in the Chinese newspapers and then walked me through it.

Since Jeremy grew up in America, he may not take probiotics. Wen’s son, who also grew up in America doesn’t take probiotics, he only drinks milk and water.

The reason he’s in our title is our ability to attach probiotics to a celebrity. For example, if you google “Matt Leinart and probiotics”, we’re the first two results. If you google “Tom Brady and probiotics”, we are the first FIVE results. Now it’s time to work on Jeremy Lin.

We actually have some great things going on, besides randomly attaching ourselves to various athletes, none of whom take our product (though they should).

Ape was in San Diego yesterday at Whole Foods in La Jolla and the Hillcrest store just north of downtown San Diego. She had an amazing experience at both stores. At the Hillcrest store, it took her 30 minutes from walking into the store to having the display pictured above. That’s a new record for us.

Jenny was at Whole Foods in Huntington Beach, and once again sold out of almost everything they had. Wednesday’s have turned out to be great days for our salespeople in Whole Foods.

Julie is over at Whole Foods in Laguna Beach, and we have a couple more days at Sam’s Club. We think we’ve finally hit on a way to make it work there, and hopefully we can execute it at the next store.

Wen is getting ready to do a demo day at the Hong Kong Market in San Gabriel on Saturday. I’ll be talking more about that tomorrow. It’s a big event for us, and not just because Wen is going to be wearing a Jeremy Lin jersey. Which she could probably wear as a dress.

Today’s article is about your toothbrush.

http://inbigshop.com/bacteria/toothbrush-things-you-ought-know.html

I do all of these things wrong. I share a toothbrush with my wife, which you’re not supposed to do. And I don’t floss. Ever. I hate flossing, which is why I don’t do it. I lie to my dentist about it. If Jeremy Lin doesn’t floss, then neither do I.

Posted in bacteria, probiotic, probiotic chews, probiotic powder, Probiotic tasting, Sam's Club, Whole Foods | Tagged: , , , , , , | Leave a Comment »

Big Wednesday

Posted by adianutrition on February 15, 2012

I’m actually drinking a cup of delicious Dunkin Donuts coffee right now. It’s wonderful. More than wonderful. Probiotical. That’s my new word for wonderful, please use it regularly. When something is really good, we are going to say it’s “Probiotical”.

Today is a big day. Ape is down in San Diego opening up the three Whole Foods in San Diego County. We wish her luck. Jenny is at Whole Foods Huntington Beach and Julie is on vacation.

I’ve been driving back and forth to Sam’s Club, working with them on how to market our product to consumers who generally don’t have a background in probiotics.

Once we explain probiotics to people, they are generally interested in what we’re doing, but some families struggle with the price of an entire box. They want to try it, but they’re not ready to spend that kind of money on a new product. Which makes all the sense in the world, given the tough economic times.

We’ve been experimenting with a smaller box of samples, which we will sell for under $10.00. The idea would be to give people 9 sticks, three sticks of three flavors and let people try it for a week or so.

Once people try it for a week, they generally buy.

Jay and I were working on this last night, and I started talking about Matt Leinart again. He’s not totally convinced, but he’s listened to me make the same argument for the last 18 months, and he’s been very patient with it. Since I bashed the Patriots, he made me watch this video:

http://www.youtube.com/watch?v=iJ7pfVVMHVM&feature=related

At the 1:01 mark (1 minute and 1 second) there’s a shot of Jay putting his hands up to his head in agony. It’s famous. You should watch it.

Here’s today’s news story:

http://www.wral.com/5onyourside/story/10698643/

It’s disgusting. I don’t know what’s going on in North Carolina lunch boxes, but I have two words for you: Paper bags.

 

Posted in bacteria, probiotic, probiotic chews, probiotic powder, Probiotic tasting, Sam's Club, Whole Foods | Tagged: , , , , , | Leave a Comment »

Happy Valentine’s Day!!

Posted by adianutrition on February 14, 2012

That’s Matt Leinart, former USC Heisman trophy winner and back up quarterback for the Houston Texans. We had a thing going with Tom Brady, but then I realized that I don’t like the New England Patriots. So now I’m starting a thing with Matt Leinart. I am a total fanboy, as are my kids who are now playing in the Matt Leinart football league this spring.

I met Matt’s dad last night, and we talked about how Matt turned into the greatest college player of all time. It was an interesting discussion, because what the dad said was simple. Matt started playing tackle football as a freshman at Matre Dei. He had great coaches, who are still there, and the coaches really made a difference for him.

I told him that since my kids were playing in the Matt Leinart football league, I expected them both to get Division 1 football scholarships. He looked at me for a moment, then said, simply, “Choose the right high school coach, and it will happen. Also, make sure your sons take probiotics twice a day”.

He may not have said the last sentence.

But I could see it in his eyes. That’s what he meant.

We are still working Sam’s Club. I’m going to head over there again in about an hour. I want to spend some time helping the rep with the giveaways and also buy some coffee and snacks for the office. Sam’s sells Dunkin Donuts coffee, which really is the best coffee in the world. We need some here. When we serve that, people think we’re bigger than we are. We also need almonds. Wen has some crazy thing for almonds right now.

Sam’s Club is going well. I’m happy we’re there, and we’re consistently moving a reasonable amount of product. I’ll have some more thoughts as we get closer to the end of the week.

Here’s today’s article:

http://sarahvine.wordpress.com/2010/03/20/dont-bathe-that-newborn-or-the-art-of-newborn-sniffing/

Since it is Valentine’s Day, those of you in relationships might expect a little romance. If that happens, here’s an article on newborns.

I’ve read a couple of articles on this topic before. The idea is that natural childbirth exposes babies to bacteria as the child is being born, and this exposure through the birth canal is beneficial to the baby as he or she develops. I’ve never made it all the way through the articles because I watched my own children being born, and I have flashbacks, which force me to stop reading.

But this article discusses the vernix, which is the covering around the baby after birth. It’s apparently an incredible source of bacterial protection and is meant to be absorbed in the skin. The writer then goes into a discussion of how some mothers rub the vernix on their skin as a moisturizer.

Which pretty much solves the Valentine temptations for me.

Posted in bacteria, probiotic, probiotic chews, probiotic powder, Probiotic tasting, probiotics and children, Sam's Club | Tagged: , , , , , , | Leave a Comment »

Weekend at Sam’s. And Whole Foods. And lululemon. And NAC

Posted by adianutrition on February 13, 2012

I was over at Sam’s Club for a couple of hours yesterday working with Bryan. Bryan works with Roxy, and he was on duty in the afternoon. I was giving Bryan some sales tips, not that he needs any. He could now sell it to me, and he’s very well informed. While he was talking to a customer I walked around the store for a while.

Actually, I walked around the store looking for Drano, because my wife keeps clogging up our sink and blaming me. We go through Drano like Keith Richards goes through rehab (the music joke is in honor of the grammies). I didn’t find any drano, which was odd, because virtually every other cleaning supply on earth was there, but I did find the alcohol section which I had somehow missed on my previous trips.

I love walking through the alcohol section of the big box retailers, because I’m always curious about selection and price. For example, Costco sells a bottle of Oban, which is possibly the best scotch in the world, for just under $50.00. Which is about 40% cheaper than the cheapest liquor store.

I didn’t find any Oban, but I found a lot of tequila. One of the selections was a bottle of tequila shaped like an assault weapon. That just seems like a bottle that will never be half empty. If someone is going to buy a bottle of tequila shaped like a weapon, it gets finished when it’s opened. I wonder if we could sell probiotics with it to help with what looks to be the creator of an awesome hangover.

I thought of buying it, but I have no possible explanation for my wife, so I settled for taking a picture and putting it on the blog.

The Adia team was out in force all weekend. Ape was Whole Foods Tustin on Saturday, Jenny was at the Newport Aquatic Center and Julie was at Lululemon in the Spectrum. We also continued our run at Sam’s Club in Fullerton which went well.

We think we have a strategy that should help increase our ability to reach more shoppers during the day, so we’re going to try it this morning. I don’t want to explain it yet, but it has to do with getting a group of people together at once, explaining the basics, then engaging with people as they are interested.

One of the challenges we’ve had at Sam’s is the teaching process. We’ll start discussing probiotics, having a great talk with someone, and we’ll notice someone else come by. We want to give everyone equal time, so it doesn’t always work to end one discussion and start another. Our goal is now going to be to get groups together, explain the basics and then talk one on one with whomever is interested.

I was in the office alone this morning, and someone walked in. It was a lady who works in our building, who noticed Adia was headquartered in our office and she wanted to order some more. That’s the first time that’s ever happened. I am REALLY excited about that. Possibly more excited than I should be.

We have a full week at Whole Foods this week, along with Sam’s Club. We’ll also be down in San Diego working to get that opened. Stay tuned, there’s a lot going on.

Posted in bacteria, probiotic, probiotic chews, probiotic powder, Probiotic tasting, Sam's Club, Whole Foods | Tagged: , , , , | 1 Comment »

Day 3

Posted by adianutrition on February 10, 2012

We changed things up a bit for the second day at Sam’s Club. We were near the electronics section the first day. The second day, they moved us closer to the supplements section.

We also changed our approach quite a bit. Instead of asking people if they would like to sample the greatest tasting probiotic drink in history, we started asking people to simply try a refreshing drink. If they tried it, and liked it, then we would have a conversation.

The crowd at Sam’s Club in Fullerton is different than the crowd at Whole Foods in Tustin. The Whole Food’s crowd tends to already know something about probiotics so our sales pitch is why we’re better, cheaper, tastier and a smarter choice.

We’re spending more time educating consumers on basic probiotic facts at Sams, which is great. It’s just a longer sales cycle.

I have discovered that I don’t need a ton of time to give someone a basic outline of probiotics. I’m not talking about an analysis of bacterial strains, I’m just talking the high level overview. If I can get someone’s attention for 5 minutes, and have that discussion, two things happen:

1. He or she will go to our website, and
2. He or she will come back to me in a month, and tell me how he has never before noticed probiotics, but now that he’s educated, he’s seeing ads for them all over the place.

Then I usually get a sample order. And once someone orders our products, they usually keep ordering it.

These are the type of discussions we’re having now. We’re educating people on the product. Once people learn, they always come back to us.

I was very satisfied with day 2. It was meaningfully better than day 1, and it gives me great anticipation going into day 3. Keep your fingers crossed.

Here’s today’s article:

http://gizmodo.com/5882580/bacteria-killing-plasma-torches-could-make-raw-food-safer-without-cooking-it

It’s about Bacteria-Killing Plasma Torches. Look at the picture! It’s Blue! It’s a plasma torch that kills bacteria.

I MUST HAVE ONE!!

I didn’t even read the article. But I love Star Wars. I wonder if they can make me a plasma torch light saber?

Posted in food safety, Plasma Bacteria Torch, probiotic, probiotic chews, probiotic powder, probiotic research, Probiotic tasting, Sam's Club, Whole Foods | Tagged: , , , , , , | Leave a Comment »

Day 2

Posted by adianutrition on February 9, 2012

This is our set up at Sam’s Club from the entrance. If you’ve ever been to the store in Fullerton, when you walk in, there’s a massive display of TV sets and you walk into the electronics section. We’re just to the right of the entrance, and one of the first things you see when you get into the store.

That’s the good news. The bad news is where all the other beverages are. On the opposite side of the store. So if you’re going to Sam’s Club to buy 30 bottles of water for $3.00 or 80 ounces of ranch dressing for $12.00 (which is a lot of ranch dressing, by the way – well worth the $12.00) you don’t necessarily pass our tables.

But enough people passed by to make it a success. We had a great day, and we are now extending the road show until Sunday, February 19th. That gives us two whole weekends there, which is what we want.

Rocking Roxie Rocked, and both Jenny and April were there helping out. Jenny is there this morning, and Julie will be there this afternoon.

I can’t post the exact numbers, but I will say that I’m cautiously optimistic after the first day. The next two days will tell us much more. The most interesting I’ve learned is that the audience at Sam’s Club is not crazy for the Green Tea. The audience at Whole Foods loves the Green Tea, but Sam’s Club, not so much. Also, the community at Sam’s Club tends to be more interested in the stick packs than the chews.

Stay tuned, I’ll have another update tomorrow.

Todays’ article is from Gizmodo and it’s exactly about bacteria. The link is here:

http://gizmodo.com/5882725/the-miraculous-nasa-breakthrough-that-could-save-millions-of-lives

It’s interesting enough to post. NASA is getting ready to send astronauts to Mars, and they’re trying to figure out how to deal with health care when someone is in space. They’ve developed a carbon nanotube device that’s implanted in the body. This device called a ‘biocapsule’ can contain metered doses of medicine like insulin, chemotherapy, radiation protection cells, etc. It lasts for years, and can test the surrounding blood to determine if it needs to release the medicine.

Take diabetes, for example. The biocapsule is filled with islet cells, which produce insulin. The body provides the nutrients for the islet cells in the biocapsule, and the capsule itself tests the blood as it flows by. If the capsule senses a change in blood sugar, then the capsule releases the insulin into the bloodstream. Since the cells are growing there, the capsule can last for years, and the diabetic doesn’t need to test his blood or inject himself with insulin.

It’s a pretty amazing technology, and if you get a chance, read the article.

And if you’re anywhere near Fullerton, go to Sam’s!!!

Posted in probiotic, probiotic chews, probiotic powder, Probiotic tasting, Sam's Club | Tagged: , , , , , | Leave a Comment »

Sams Club minus 1. And more Tom Brady

Posted by adianutrition on February 7, 2012

This is a picture of our setup in the Tustin Whole Foods. Jenny was there during lunch, and Julie was at Whole Foods in Long Beach. Both of them had awesome days.

I googled Tom Brady and Probiotics. The first three results were our blog, and we got the highest amount of traffic ever on the blog yesterday. So I think we need to make Tom Brady a ‘thing’, and get some of that Brady magic. Our stock is at 5 cents. Maybe we already have it.

Just to be VERY CLEAR about this. We have NO AFFILIATION with Tom Brady. I doubt he uses our probiotics. Eli Manning does (note: that was a joke). Our probiotics had nothing to do with the outcome of the game. Except in my house, where I had some Adia, then watched the game in glowing good health. I picked the Pats to win, and somehow cursed them.

Jay called me last night, and told me he’s giving up sports. He’s a grown man, and he can’t figure out why he’s so disappointed his team lost. I’m not sure why he’s telling me that. I’m from Chicago. I feel that every year.

We’re getting ready for the big day at Sam’s Club in Fullerton. We kick off tomorrow morning at the open, and we’ll be there the entire day. Jenny and April are splitting the day, and we’ll have some trainees from the group we’re doing this with.

I’m really excited about these next 5 days. We’ve been totally crushed getting ready for it, and I think we’re ready.

Today is also my daughter’s birthday. She wants parties all week, so tonight, we’re having the family over, we’re going to have dinner, then Jenny and I are heading over to Fullerton to set everything up.

I’m a little nervous. We’ve done really well every time we’ve set up a sample booth, so I’m not concerned about our product. Our product is excellent. I’m just nervous. Wish us luck, and if you’re a member of Sam’s Club, come on out.

Today’s article comes from Science Daily. Here’s the link:

http://www.sciencedaily.com/releases/2012/01/120122102915.htm

There’s a school of thought that links inflammation with illness, and seeks to reduce inflammation to extend life. To that end, scientists in Japan discovered a probiotic that extended life in mice.

The specific bacteria, referred to as LKM512 has been shown to reduce inflammatory markers in elderly humans. This was the first time this specific bacteria was tested with lifespan, and it showed promising results both in extending lifespan with better health and hair.

LKM512 also prevented some age related changes in the intestines.

It’s an interesting study, and I imagine scientists here will look at it. I’m curious to hear more.

 

Posted in bacteria, probiotic, probiotic chews, probiotic experiment, probiotic research, Probiotic tasting, Sam's Club, Whole Foods | Tagged: , , , , , | Leave a Comment »

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