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Archive for January 20th, 2012

More Whole Foods. And a sad vendor story

Posted by adianutrition on January 20, 2012

There’s a fine line between whimsical and creepy. And this photo may have crossed it. I asked Wen to come up with a picture, because I’m all out of ideas and she drew a blank. For revenge, she’s going to be blogging on Monday. She’s threatened to do it in Chinese. We’ll see if it happens. She will be blogging though.

Then, April showed up in Adia gear. Here’s the picture:

As we were talking about a new initiative we’re doing at Whole Foods, we were interrupted by a guy trimming the ferns outside our office window while talking on his cell phone. Here’s a picture of that:

Three pictures today.

Here’s what’s happening with Adia:

1. April is at Whole Foods Huntington Beach today from 11 to 1.

2. April and Julie will be in Whole Foods Tustin around lunchtime tomorrow from about 10 to 2. I’ll be swinging by, and there are rumors that the winner of the 2011 Award for Investor Relations Spokesperson of the year, Mike Matsie is going to stop by. That rumor is unconfirmed.

In all seriousness, I would like to give a special shout out to Mike. He has been so helpful to us with both the product development and investor relations strategy. We wouldn’t be here without him, and we speak to him at least twice a day, sometimes more. He has great insight into positioning a product for sale at the store, and communicating with shareholders.

3. April will be at Whole Foods in Long Beach on Monday.

4. Our stick packs are scanning individually now, so we’re working up a counter box that will have an assortment of all four flavors (Lemon lime is the best). We’re working on mockups of that now, and I’ll hopefully have a picture of it next week.

Now, on to the sad story. We had a vendor we used last year to help with a part of our product. This vendor billed us a few thousand dollars in May and we paid them promptly. They had mistakenly underbilled us by a few hundred dollars, and they were right, so we sent that off too.

Yesterday, Wen got a call from the vendor asking us to send over a form so they could keep our credit card on file. They sent the form over, and Wen asked me to give them my card number. I said that sounded like a bad idea, since we weren’t using them any more, but she insisted. But Wen insisted that it was just a matter of record keeping.

I signed the form, then Wen faxed it back over. As soon as they got the fax, they told us that unless we wired money to them immediately, they were going to charge the card. In all of my experience with this company, with the exception of one shareholder, this is the single sleaziest thing I have ever seen.

I’m not going to disclose their name, because Wen won’t let me, but as I sit here and think about it, it’s infuriating. I called an explained we had already paid them in May, and they said they couldn’t find the check. But, wow. Jerks.

No news today, so have a great weekend!!

Posted in bacteria, probiotic, probiotic chews, probiotic powder, Probiotic tasting, Whole Foods | Tagged: , , , | 1 Comment »

 
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